Installux Gulf is the region’s leading manufacturers of aluminum sliding doors, windows and pergolas.
Long form editorial content was created to provide in depth information on specifications and advantages of Installux Gulf’s products to a target market of mid to high range architects, consultants and contractors.
This B2B project required in depth research on a variety of factors such as sand insulation and thermal break insulation; extrapolating dense information and creating an engaging, accessible narrative around the subject.
Installux Gulf’s long form articles were used for marketing in web, print and social.
Social media was used to target two very different demographics. Specifiers, architects and contractors were targeted with LinkedIn article content. End users were targeted with more visually oriented media on Instagram.